Storytelling in Technical Marketing
Storytelling helps clients visualize your firm completing their project. That's because a story is the basic structure of information in the human mind, no matter what the story is about. Twennie aims to teach members how to turn technical information into stories.
Storytelling charts a logical course inside a client's mind and gives form to their vision for successful project completion. Business storytelling builds a deeper connection based on emotional drivers of decisions and helps evaluators relate more intimately to the experience. Storytelling makes information easier to remember, and proposal evaluators recognize the elements of a story. This enables them to more easily process the message.
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ARTICLE: Why Storytelling is an Essential Skill in Technical Services
In technical services, storytelling is a core skill for helping clients understand the value of your work. Every project has the structure of a story—with characters, a challenge, and a resolution—and using familiar story patterns makes complex work easier to grasp. This article explains how to frame real-world projects using classic story types, why the client should always be the hero, and how to address problems without placing blame. It also shows how small changes in tone and language can turn dry technical descriptions into meaningful narratives.
VIDEO: The Importance of Storytelling in Technical Services - And How to Do It
Stories are needed for your web site, your proposals, and your project profiles. In particular, you will need them if you ever do presentations to new clients. If you have ever sat through a presentation with 100 slides of individual projects and stared at the clock, you’ll know why a few carefully chosen project stories can make a bigger impact than your entire library of projects in a sitting. This video gives you an inside look at how stories are built and why they make your work more meaningful to clients.
PROMPT SET: The Skill of Storytelling in a Technical World
In technical services, your work deserves to be understood — not just on a technical level, but on a human level. This prompt set builds your storytelling skills so clients, reviewers, and stakeholders can see not just what you did, but why it matters. You'll practice rewriting dry descriptions, finding the human impact, replacing flat language with vivid synonyms, cutting away fluff, and even prompting AI to elevate your writing.
to improve our communication skills, especially storytelling because it makes our proposals and other marketing more compelling to clients